The year is 2021, more and more businesses are putting their resources into digital marketing, the online media is being held in the highest regard yet. Social media personalities and influencers are sometimes being chosen over celebrities for promotional campaigns. What is going on! Why are companies racing to enhance their online presence, and are eager to formulate aggressive digital marketing strategies? To understand more, we need to take a look at the numbers because numbers don’t lie.
- On average, email marketing has a 4400% ROI.
- 55% of buyers do research via social media.
- 84% of executives use contacts and info from social networks as part of their purchase process.
- In 2018, 12% of all retail sales globally were eCommerce sales.
- 66 billion people shop online each year.
- Inbound marketing costs 62% less per lead than traditional, outbound marketing
Displayed above are only a few out of many statistics that showcase the massive scope and size of the digital marketing universe. Another question that might cross the sceptic minds is “why is digital marketing so effective?”, and it is a valid question. Really, what is so special about digital marketing? Why does it seem like something too good to be true? If the previous questions intrigued you, stick around with us and find out!
All marketing efforts are focused on and boil down to the customer, and digital marketing allows businesses to understand, target, and communicate with the customer like never before.
Targeting the right audience:
Digital marketing allows businesses to focus their marketing resources and efforts on the specific customer segments they want. Promotion tools on social media platforms and ad services like google ads help businesses target specific groups that are more likely to be interested in the advertised product or service. There is no need to spend lump sums of money on traditional marketing campaigns that might or might not reach the targeted customer base. This brings us to the next benefit of digital marketing.
Unlike generic marketing campaigns, a digital marketing campaign doesn’t need a massive budget to be implemented. Digital marketing campaigns often include many free platforms, tools, and methods to bring the point across. So it is no surprise that digital marketing has a higher ROI than its traditional counterpart.
Real time insights:
Digital marketing constantly provides the marketer with details, statistics, and numbers about how well the campaigns are working. Basically, it takes the guesswork out of the equation! It allows the marketer to make quick direct adjustments and tweaks to the campaigns in accordance to the viewed results. This helps increase the success rate of campaigns because it turns a once hit or miss industry like marketing into a science backed with numbers and analytics.
One of the best things about digital marketing is that it allows businesses to get up close and personal with customers. Social media marketing turns the one-way format of traditional marketing into a two-way relationship. This improves and initiates conversation with customers which benefits businesses greatly. It allows marketers to understand customers in depth, to know what they like and what they don’t which is priceless for marketers.
The list of perks and unique features goes on and on, the ones here are merely an introduction to the massive world of digital marketing. Contact us and book a consultation to learn how we can help your business build and improve its online presence and capitalize on the ever so important opportunity of digital marketing!
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Get in touch with iMC for a free consultation today.
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